Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

Presented by

Val-Pierre Genton, BrightTALK, Meaghan Sullivan, SAP, Sami Istephan, BAE Systems, Phil Gowing, bChannels

About this talk

In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing strategies. Many see the value in a partner ecosystem, but few know the ideal partner profile in this new era of digital marketing. This panel, brought to you by TechTarget and BrightTALK, will feature partner and alliance leaders as they share best practices for developing and sustaining a partner ecosystem in 2021 and beyond. Topics will include: - How to identify and activate the ideal partners and focus on quality, not quantity - Which digital marketing programs are making the biggest impact - How H2 budgets will be allocated as the world opens back up

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