Jonathan Watanabe, Sales Development Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK)
In the first two episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve success. Once you’ve established a common system for measurement and targeting, aligning on messaging across marketing and sales is essential.
Marketing and sales should work together to establish cohesive messaging and positioning. The end goal is to create a unified experience throughout every step of the sales cycle. Join us for a session jam-packed with insights and best practices on establishing messaging that drives pipeline and revenue.