Virtual Event Strategy: Hybrid Events 101

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Presented by

Casey Alexander, David Edwards, and MB Welch (BrightTALK)

About this talk

Dynamic hybrid events are a strategic and cost-effective way to increase your reach, improve ROI, and accelerate demand on a global scale. Join the BrightTALK team as we guide you through creating relevant and engaging hybrid experiences targeted to your ideal audience. Our in-depth approach will cover everything from the initial risk assessment and planning to day-of execution, coordinating post-event activation, and more. As a bonus, we’ll also share a pack of templates the BrightTALK team uses to maximize hundreds of events every year.

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