B2B Video Campaigns: Starting with Strategy

Presented by

Nyekha Bennett, Morgan Cantrell, Greg Johnson, Katie Lewis, and Steve Madeja (BrightTALK)

About this talk

Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision and the strategy to back it up. “You can waste a lot of time and money making something really cool but totally irrelevant to your objectives” says Nyekha Bennett, Art Director, Managed Services (BrightTALK). “You have to start with the strategy, then format(s) will follow.” Long-form video or animation? Webinar or explainer? In this episode of The Studio we’ll show how asking “why” leads directly to “the how” by following one of our own video productions from the initial marketing need to strategy development and on through the final product. We’ll give you tools to help you manage your video projects from start to finish and share tips marketers can use to bring in even the most complicated projects on brand and under budget. Join Greg Johnson and Nyekha Bennett, along with Steve Madeja, Morgan Cantrell, and Katie Lewis, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

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