Going Beyond Content to Find Value in the Unengaged

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Presented by

David Pitta, CMO, (BrightTALK) and Tom Campbell, Senior Marketing Operations Manager (Dext)

About this talk

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But, if you’re only valuing clicks and views, this narrow definition of success could lead you to overlook up to 60% of hand-raising leads and other valuable opportunities to personalize the content journey. Join David Pitta, CMO (BrightTALK), and Tom Campbell, Global Marketing Operations (Yellowfin), as they explore three often-overlooked modes of collecting and connecting go-to-market data signals to drive business growth.

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