Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy

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Presented by

Val-Pierre Genton (BrightTALK), Luxy Thuraisingam (Cisco), Robert Brower (Druva), and Renata Randi (Logicalis)

About this talk

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before. ● How have partner marketers and partner sellers up-skilled to be future-ready during the pandemic? ● What are the most successful habits of the future-ready partner marketer? ● How has content marketing evolved to up-skill and empower in-house and ecosystem partner teams? ● What's the content and demand toolkit for future-ready partner marketers and partner sellers? Join this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.

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