Build a Better Webinar: Content Brainstorming

Presented by

Kate Jacobsen, Marketing Programs Manager (BrightTALK)

About this talk

Editorial planning and content brainstorming can be an ever present stressor when it comes to creating and growing a successful webinar program. Maybe your team has too many content ideas, or too few. Either way, how can you pull everything into something actionable? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to solidify your high-level content ideas into webinar topics. We’ll get into the nitty gritty of brainstorming and teach you how to evolve an idea for a theme into an entire content series. Plus, we’ll walk you through our team’s proven brainstorming framework and include a pack of the actual templates we use to plan and execute 150+ webinars and virtual events a year.
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