Mapping B2B Content to Each Stage of the Sales Funnel

The 2021 BrightTALK Benchmarks report found 70% of professionals view 3+ pieces of content before making the average purchasing decision. When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage? As the leading B2B webinar and video provider, we’ve learned a thing or two about creating content that converts. Let us demonstrate how you can build a well-balanced asset library that blends rich and static media throughout the buyer’s journey. Learn to leverage different content types and build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.