Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Success

Presented by

Aimee Catalano - Google Cloud, Brooke Cunningham - Splunk , Claudia Lee - Nutanix, Michael Latchford - TechTarget

About this talk

In this live webinar, partner marketing executives from Google Cloud, Nutanix, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding ecosystems. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address: - How to create go-to-market messaging that synthesizes the unique value proposition of each partner in a way that is easily articulated to all stakeholders (marketing, sales, executives, customers) - Sourcing content from internal and external experts, market analysts, and editors to engage, educate and capture demand from your prospects - Identifying the most productive channels for distributing Partner messaging and content to internal and external target audiences locally, regionally, and globally.
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