Adapting APAC Partner Marketing Strategies to Drive Impact

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Presented by

Stuart West (BrightTALK), Behzaad Habibi (Veeam Software) and Sachin Bhatia (Lenovo)

About this talk

In an ever-evolving market landscape, APAC partner marketing professionals are redefining their approach to drive go-to-market success through the power of strategic alliances. Tune in for a live panel discussion as BrightTALK’s Stuart West sits down with Behzaad Habibi, Marketing Director at Veeam Software and Sachin Bhatia, Chief Marketing Officer APJ, Lenovo AP ISG Marketing & Communications to discuss cutting edge technology advancements, purchase research, data patterns and buyer engagement strategies. The panel will share: - Optimized partner marketing strategies and tactics. - The benefits of utilizing partner marketing for targeted impact. - How partner marketing professionals can elevate their roles in the industry.

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