Process-Driven Commercial Alignment

Presented by

Jonathan Watanabe, Sales Development Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK)

About this talk

In the first three episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams use to drive growth. Once you’ve established a common system for measurement, targeting and messaging, the next stage of alignment is establishing repeatable processes for operationalising and scaling demand. Unlocking a strong process will deliver high-impact marketing activities, boost sales effectiveness and ultimately grow revenue. Join us again for a jam-packed session as BrightTALK’s commercial leaders crack the code on marketing and SDR alignment.

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