Terry Flaherty Vice President, Principal Analyst Forrester and John Steinert CMO TechTarget
Building a "convertible" funnel in today's market has become more complex because of rapidly changing technology, automation, data sources and different approaches. Where do you begin, how can you evolve what you already have and what should you be thinking about next.
Join leaders from Forrester and TechTarget as they cover how you can engage and capture more of the demand both within your account base and in the market at large. Learn how to eliminate the legacy barriers causing marketing and sales disconnects, evolve lead and account qualification concepts, and better understand demand available within your target accounts. We'll also demonstrate new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources and teach you to overcome "second lead" syndrome – how becoming account-based demands an evolution in lead qualification.