Want Revenue Growth? Prioritize a Culture of Alignment

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Presented by

Olivia Dassler, David Pitta (BrightTALK), and Doug Olender (TechTarget)

About this talk

In the first four episodes of this multi-part series, BrightTALK’s demand generation leaders gave a behind the scenes look at the formula our sales and marketing teams are using to achieve success. Once you’ve established a common system for measurement, targeting, messaging, process building a culture that fosters commercial alignment into your organization is vital for success. When it comes to getting everybody in your sales and marketing departments aligned, the best place to begin is by restructuring the organizational culture allowing your team to create a single customer experience. Join us for a session jam-packed with insights and best practices on establishing a commercially aligned culture that drives pipeline and revenue.

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