Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Presented by

David Edwards, Senior Manager, Virtual Events (BrightTALK)

About this talk

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options, including set-up, execution, tools vendors, and priorities, can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget. Join David Edwards, Senior Manager, Virtual Events (BrightTALK), as he helps you explore your options for an effective Virtual Event strategy in 2022, whatever your priorities and resources might be. He’ll share learnings from another year of attending events virtually, what that might mean for the future, and how the elusive return of hybrid and physical events will shape the new year.

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