B2B Video Campaigns: Managing Speakers in a Hybrid World

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Presented by

Greg Johnson, Matt Harris, Ryley Fabber, and Tom Harris (BrightTALK)

About this talk

As marketers, we need to be aware of all possible options for making speakers look great, wherever they may be, and what each will need to know to pull off a successful event. “Zoom fatigue, screen fatigue, webcam fatigue. Call it what you will. We're all trying to up our game to keep our audiences, and our speakers, engaged,” says Matt Harris, Director, Studios (BrightTALK). In this episode, we’ll use a real-world example to break down how blending in-person and virtual speakers can add impact to your video projects. We’ll explore what you can expect in terms of possible production value and what you need to know to approach your project with the right questions and expectations. Plus, we’ll break down challenges you might face throughout the process and ground it all in practical experience. Join Greg Johnson and MB Welch, along with Matt Harris and Tom Harris (no relation), as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

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