Partner Marketing Visionaries: Measuring Alliance ROI and Delivering More of it

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Presented by

Kathleen Tandy, VMware; Eric Pan, Oracle; Samara Halterman, Pure Storage

About this talk

In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success and measurable ROI. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address: • How to develop sustainable GTM processes that leverage MDF and OPEX effectively • How to better measure ROI from alliance partner marketing programs • What types of alliance marketing activities yield the greatest ROI

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