Data-Driven Marketing with a Human Touch

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Presented by

Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK)

About this talk

Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that purchasing decisions are made by engaging the mind (left brain - IQ) as much as emotions (right brain - EQ). - What does the data tell us about what our audience is thinking? - How can we utilize data to assist the way we craft inspiring stories and create compelling content formats that truly speak to our buyers? - How is it even possible to make authentic connections while you’re automating for scale? Join Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager at BrightTALK as they share proven strategies for how to embrace the human touch with data-driven marketing.

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