Build a Better Webinar: Revitalizing Existing Content

Presented by

Alex Stern, Marketing Programs Manager (BrightTALK)

About this talk

Successful marketers know that creating great content takes it all - time, energy, resources. After all you’ve invested, how can you ensure you’ll continue to drive engagement long after the cameras cut off? On-demand availability can mean +192% more conversions for your content. In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through making the most of your hard work by extending the life of your webinars. Whether you’re replaying knock-out webinars or refreshing dated content, we’ll cover tips and tricks you can use to boost your pipeline now and far into the future.
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The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.