B2B Video Production: 2021’s Biggest Lessons

Presented by

Greg Johnson, MB Welch, Jeff Kunken, Steve Madeja, and Roma Patel (BrightTALK)

About this talk

Is virtual production useful? Do online audiences really want to interact? Are hybrid events even real? As marketers barrel head-first into 2022, we’re taking a look back at the good, the bad, and the expensive of the past year- and trying to keep it 100. “We thought 2021 would be the year we made it back to normal,” says Roma Patel. “Turns out, we doubled down on the new normal and learned a lot.” In this episode of the Studio we’re taking a look at what our team thinks are the biggest lessons of the past year. “Hybrid events aren’t a thing, but hybrid audiences might be,” and “voice is everything - you better find yours, fast,” are only a couple of the topics we’ll cover as we evaluate if they’re smoke or fire: real concerns for the future or temporary bumps in the road. Join Greg Johnson and MB Welch, along with Roma Patel, Jeff Kunken, and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

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