BNY Mellon Interview: Content Marketing in B2B Financial Services

Presented by

Alex Cashmore, BrightTALK and Aleksandra Slater, BNY Mellon

About this talk

With the reputation of many of the world’s largest banks at an all time low and economic crisis at an all time high, content marketing in the B2B financial services industry can be complicated. How do B2B financial services organisations differentiate themselves, stay relevant and top of mind for their audiences? Join BrightTALK’s Alexandra Cashmore as she interviews BNY Mellon’s Aleksandra Slater on the best practices in creating content for the B2B financial services industry. Topics discussed: Today's challenges in content marketing Planning and execution of a content marketing plan Video marketing best practices Content marketing trends in B2B financial services

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