BNY Mellon Interview: Content Marketing in B2B Financial Services

A short video highlighting the key trends in marketing, based on conversations with hundreds of BrightTALK clients:
- Reporting the impact your campaigns have on revenue
- Creating content that helps your prospects do their jobs better
- Understanding who your audience is and what they want to know

Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.

Topics covered:
Content creation at Getty Images
Implementation of an integrated marketing system
Connecting revenues to content
Learnings and future developments at Getty Images
The future of demand creation

IT marketers are challenged with making an impact on revenues using the latest content marketing methods. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the secrets of creating content that converts, engages and drives revenues for your business.

They will draw on examples from the IT industry, share how to incorporate content from hybrid online and offline events - and reveal the best practices of winning revenues from the content.

Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.

Topics covered

The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack

Music and video are rewiring our audiences and their relationship with content while apps nourish their impatience, on demand. Learn how best-in-class brands are tapping into this behavioral transformation to rethink audience engagement while making sales and management teams smile, big. Share your own challenges and successes with your peers during the session. Walk away with actionable insights that will make a positive revenue impact on your business and maybe even your own bank account!

Content marketing has definitely become the buzzword for the last few years as more organizations are realising the value of creating content. How are EMEA organizations using content marketing for their organization? Join Quoc Dang of BrightTALK as he interviews Jan Peter Verheuvel of ITpreneurs based in the Netherlands and discusses content marketing, creating content, tracking success and driving ROI.

Pipeline development is a constant need. Every business day, sales and marketing departments are tasked to acquire and qualify prospects actively seeking their product or service. Webinars and videos offer a proven technique of identifying a target audience that is self-educating on pressing business objectives. However, many companies fail to convert webinar engagement into exponential revenue growth.

Join David Pitta and learn how a qualification team, powered by webinars and videos, creates hundreds of new opportunities worth millions of dollars every month.

Topics covered:
- Quantifying webinar lead and pipeline quotas
- Developing a qualification methodology
- Positioning the pitch via phone and email
- Measuring and motivating the demand generation function

Join this roundtable as the panellist discuss the evolution of technology in Marketing.

Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.

This webinar will explore real-life examples and tested optimization tips for webinar emails, including:
- On-boarding and activation emails
- Behavioral and transactional emails
- Marketing emails and invites
- Engagement and re-engagement emails

Join the Co-founders of SiriusDecisions and BrightTALK in this video session as they discuss the key themes of the upcoming SiriusDecisions Summit Europe taking place in London 5 & 6 November 2013.

The annual Buyersphere Report has become one of the most respected and eagerly awaited research studies on the B2B calendar.

It differs from most research because it is not based on opinions of marketers – but on the actions of B2B buyers. We asked 500 buyers what they actually did during the recent process to buy a business purchase worth over £20,000. And what they did can be a fascinating insight into how they respond to your marketing programmes

Register for the webinar now, and hear all the 2013 findings live from John Bottom, Head of Communications at Base One and Joel Harrison, Founding Editor of B2B Marketing. The webinar will cover:
•The Touchpaper Question: How (and Why) B2B Buyers Start The Buying Process.
•Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase
•Social Media: Are B2B Buyers Really Using It?
•The Winning Habits of Successful B2B Brands

The webinar will be followed by a live Q&A.

Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

· Implement the latest techniques in email deliverability
· Create great email content, subject lines, and from names
· Measure and optimize engagement
· Prove marketing’s impact on revenue

Speakers:

Jon Miller, VP Marketing and Co-founder, Marketo

Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.


DJ Waldow, Digital Marketing Evangelist, Marketo

DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.

Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free...

Life cycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business.

It's about attraction, conversion and ongoing engagement, with the ultimate aim being that your customers will automatically turn to you first whenever they have a need for the products and services you provide, and will voluntarily recommend them to others. This webinar serves as a detailed introduction to life cycle marketing.

Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.

However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.

In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:

- Developing a rich-media editorial calendar for your content
- Winning prospects using proven community based marketing strategies
- Growing revenue with integrated and measured marketing techniques

Live September 5th 9 a.m. PT / 12 p.m. ET. Click the "Attachments" button at the top of the player to save your seat.

Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.

Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.

Do you currently have a content marketing program in place? How do you effectively engage your buyers with content and track the success? Join Quoc Dang of BrightTALK as he interviews Kaseya's Wing-Kin Tsoi and discusses content, tracking and revenue generation.