Partner Marketing Visionaries: How to Build Mutually Beneficial Partnerships

Presented by

Michael Latchford, TechTarget; Joseph George, HPE; May Mitchell, iboss

About this talk

In this live webinar, Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address: • The foundational strategies for prosperous partnerships • How to effectively conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis with your partner • Ways for partners to collaborate at scale for market dominance

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