Michael Latchford, TechTarget; Joseph George, HPE; May Mitchell, iboss
In this live webinar, Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs.
Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:
• The foundational strategies for prosperous partnerships
• How to effectively conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis with your partner
• Ways for partners to collaborate at scale for market dominance