Content That Connects: Webinars

Presented by

Olivia Dassler, Director of Marketing Programs (BrightTALK)

About this talk

Every marketer must create a B2B content mix that drives authentic connections with their core buyers. But, doing this is easier said than done. How can you understand your audience’s priorities and speak to their needs with content that stands apart from the rest? By utilizing webinars, marketers can reach their audience in an engaging way, drive more opportunities, and become a trusted resource throughout the buying cycle. Join BrightTALK for the first episode of our new series, Content that Connects: Webinars. In the debut session, we’ll focus on the value of webinars for B2B marketers looking to drive pipeline and deals. You’ll walk away with a checklist of best practices designed to help you better understand your audience so you can create webinar programs that lead to connections and conversions.
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The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.