John Steinert - CMO, TechTarget, and Olivia Dassler - Director of Marketing Programs, BrightTALK
It’s no surprise that account-based marketing and sales strategies have swelled in popularity over the years. Even though ABM has become the go-to concept for many B2B organizations, the success of their programs has been mixed.
In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement. Episode one will focus on:
- Why your ABM isn’t working
- The shortcomings of demand gen tactics
- How a webinar-focused strategy fills the gap