How to Use Social Video to Drive Results

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Presented by

Cameron Uganec, Director of Marketing and Communications, HootSuite

About this talk

(Social Media + Video) - Cat Videos = Awesome Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act? Topics Covered: - Overview of Social Video - what is it, when should you use it - Creating a Social Video strategy in Paid, Earned and Owned Media Landscape - How to build in inherent virality into your videos so they get shared - The power of storytelling - Insider look into HootSuite's Social Video strategy - Real world examples of strategies that work

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