The Marketing Measurement Lab: Creating Data-Driven Content Goals

Presented by

Olivia Dassler, Director, Marketing Programs (BrightTALK)

About this talk

Creating original content is essential to engaging and winning new customers, especially in today’s competitive landscape. But creating an effective system of content measurement and relevant goals can be challenging even for the most seasoned marketing team. Where should you start? In the second episode of this BrightTALK series, you’ll learn a framework for developing data-driven content goals that will help generate more leads and conversions for your business. We’ll share best practices for creating content goals, leveraging industry Benchmarks and historical performance data, and help you create a content strategy that translates into long-term success.
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