Louise Crawford, Dell SonicWall; Liz Miller, CMO Council; Michael Paradiso, CA Technologies; David Pitta, BrightTALK
Generating brand awareness and product demand by way of webinars and videos requires a strong strategy. How do you create and package content that communicates the right message? What distribution techniques can be activated to reach and engage new audiences? How do you measure the effectiveness of these efforts?
Join us for a lively discussion from veteran marketing executives at Dell SonicWALL, CA Technologies, and the CMO Council for this live video roundtable at the BrightTALK Webinar and Video Marketing Summit.
Louise Crawford, Senior Director, WWW Programs, Dell SonicWall
Liz Miller, VP, Programs & Operations, CMO Council
Michael Paradiso, VP, Content & Messaging, CA Technologies
David Pitta, Director of Marketing, BrightTALK