Capitalizing on ABM Engagement: Measure Right, then Optimize

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Presented by

Olivia Dassler - Director of Marketing Programs, BrightTALK

About this talk

The best marketers are adept at balancing the art and science of their craft. With any tactic or channel, it's critical to test, measure, and optimize continuously. When investing in webinar series as a vehicle for ABM, it's essential to establish the appropriate measures of success so ongoing improvements can be made. In episode 3 of the ABM that Works series, we'll be breaking down content and ABM metrics to help your team create baseline goals. From there, we’ll offer tips for using these insights to optimize the impact of your webinar series.

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