Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy

Presented by

Jon Panker - TechTarget, Camaryn Berry - SoftIron, Ariff Kamal - Cloudflare

About this talk

Buyers don't limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense to maintain an always-on strategy, marketers sometimes struggle with how to architect – and measure the success of – longer-term, integrated programs. This webinar will offer insights from APAC marketers who are doubling down on influencing prospects through a variety of integrated tactics so they drive their solution from early stage consideration to the shortlist and onto closed-won. Attendees will learn: - How to develop always-on channels to identify and influence prospects who are constantly researching - The most successful approaches for maximum impact with buyers at various stage of evaluation - Tips for reaching the full buying team and personalizing individual buyer outreach based on their unique interests - Real-world examples of always-on strategies and how marketers are measuring their impact
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