Jon Panker - TechTarget, Camaryn Berry - SoftIron, Ariff Kamal - Cloudflare
Buyers don't limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense to maintain an always-on strategy, marketers sometimes struggle with how to architect – and measure the success of – longer-term, integrated programs.
This webinar will offer insights from APAC marketers who are doubling down on influencing prospects through a variety of integrated tactics so they drive their solution from early stage consideration to the shortlist and onto closed-won. Attendees will learn:
- How to develop always-on channels to identify and influence prospects who are constantly researching
- The most successful approaches for maximum impact with buyers at various stage of evaluation
- Tips for reaching the full buying team and personalizing individual buyer outreach based on their unique interests
- Real-world examples of always-on strategies and how marketers are measuring their impact