Steve Madeja, Senior Producer, Creative Accounts (BrightTALK)
Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey?
Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
In this webinar, we’ll share some tips and best practices for maximizing B2B animation and answer your questions, such as:
• What do we mean when we talk about B2B animation?
• Where can animation fit in our sales funnel?
• How can I tell the most effective story?