Using Animation to Create Content Throughout the Sales Funnel

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Presented by

Steve Madeja, Senior Producer, Creative Accounts (BrightTALK)

About this talk

Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey? Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase. In this webinar, we’ll share some tips and best practices for maximizing B2B animation and answer your questions, such as: • What do we mean when we talk about B2B animation? • Where can animation fit in our sales funnel? • How can I tell the most effective story?

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