Olivia Dassler (BrightTALK), Chuck Provancher (TechTarget), Trent Warrick (BrightTALK), Nyekha Bennett (BrightTALK)
In order to create compelling content, marketers must tell their brand stories effectively and creatively. The best B2B storytellers employ narrative and graphic techniques that emotionally appeal to their buyers and inspire long lasting waves of engagement.
We’ll draw upon years of B2B experience to break down the key elements of successful storytelling across various content formats like webinars, eBooks, infographics, and blog posts. Join us live as Olivia Dassler (BrightTALK) sits down with in-house storytelling experts Chuck Provancher (TechTarget), Trent Warrick (BrightTALK) and Nyekha Bennett (BrightTALK) for an interactive panel discussion. We’ll share tips for captivating your audience's attention, frameworks for creating compelling content, and examples of great storytelling in B2B.