Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies

Presented by

Romi Seher, Senior Client Consulting Manager (TechTarget), Daniel Ng, Vice President of Marketing, Asia Pacific (Neo4j)

About this talk

The average B2B buyer is consuming at least five pieces of content before talking to sales. They’re engaging with marketing content upwards of six months before making the purchase. Increasingly, prospects are doing much of the legwork to support a purchase before talking with your reps. How can marketing help progress opportunities to get buyers ready to talk to sellers? It’s no secret that automation is enabling us to share content and frame how prospects approach an upcoming buy. The best technology organizations are using automated nurture and scoring as a real competitive advantage. In this session, we’ll discuss how to extract maximum value from your automation efforts to drive deeper engagement. In a lively presentation featuring APAC tech marketers and automated nurture experts, we’ll shed light on how tech companies in region are leveraging third-party intent to power the setup and scoring process. This is an ideal session for anyone who works in marketing, operations or sales at a B2B tech company.

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