Using Email to Drive Higher Webinar Returns

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Presented by

Kate Jacobsen, Manager, Marketing Programs (BrightTALK) and Funmi Marin, Marketing Programs Manager (BrightTALK)

About this talk

Marketing professionals often have access to a large number of distribution channels to promote their webinar programs. But, despite all the buzz surrounding these methods, email still remains the most effective way to drive higher webinar ROI. Looking to optimize growth? In this episode of Powerhouse Promotions, we'll provide a comprehensive overview of how to leverage emails to see increased ROI from your webinar programs, whether they're coming up in the future or already available on-demand. Plus, we’ll break down how the BrightTALK platform itself can help you design the key emails you need to boost webinar registration and attendance.

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