Recession-Proof Digital Transformation

Presented by

Dr. Dave Chaffey, Co-Founder and Content Director (Smart Insights) and Andy Wiggans, VP (BrightTALK)

About this talk

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing? Join Dr. Dave Chaffey, co-founder and content director (Smart Insights), and Andy Wiggans, VP and regional managing director, EMEA (BrightTALK) as they break-down the intricacies of an omnichannel communications growth plan that prompts conversion to online or offline sales while limiting digital silos. Together, they’ll cover how to support the continued growth of both B2C and B2B organizations by reviewing: - Important success factors for digital transformation - Omnichannel communications planning and content marketing strategy - Quick wins from low and no cost comms
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