Mapping B2B Content to Each Stage of the Sales Funnel

Presented by

Kate Jacobsen, Manager, Marketing Programs and Alex Stern, Marketing Programs Manager (BrightTALK)

About this talk

When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage? As the leading B2B webinar and video provider, we’ve learned a thing or two about creating content that converts. Let us demonstrate how you can build a well-balanced asset library that blends rich and static media throughout the buyer’s journey. Learn to leverage different content types and build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.
Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (143)
Subscribers (160885)
The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.