ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

Presented by

John Steinert, CMO - TechTarget | James Kessinger, CMO & COO - Hushly

About this talk

In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs. We’ll take apart the problem and put it back together again so that you’ll better understand exactly where you’re missing out and what you can do about it. Through a combination of the very best in intent-based targeting and platform-supported personalization you’ll see what’s making the campaigns of today better for buyers and sellers alike. Featuring: John Steinert, CMO, TechTarget James Kessinger, CMO & COO, Hushly

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