Content That Connects: Maximizing ROI

Presented by

Fiona O'Connor, Sr. Content Marketing Manager (TechTarget) and Olivia Dassler, Director of Marketing Programs (BrightTALK)

About this talk

Today’s buyers have more access to information than ever before. The only way to break through this fiercely cluttered and competitive landscape is through relevant, credible content. In short, B2B marketers need really good content ideas that position their market leadership. But what do you do once you land on a strong content idea? How can you maximize ROI on that concept for years to come? By versioning an original content idea into a range of formats, marketers can get the most mileage out of their very best concepts. In the second episode of our series Content that Connects, BrightTALK’s Director of Marketing Programs Olivia Dassler and TechTarget’s Content Marketing Manager Fiona O'Connor will share how to leverage the power of versioning to maximize the return on your best content ideas.

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