Build a Better Webinar: The Perfect Introduction

Presented by

Olivia Dassler, Director of Marketing Programs (BrightTALK)

About this talk

A concise and confident introduction contributes significantly to a webinar’s success. You may be a leader in your field, but even the best presenters can miss their mark if they don’t have an opening statement that wins the audience’s attention. In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through how to build a welcome speech that hooks the audience’s interest and sets high expectations within the first two minutes. From writing your script and adding transitions to injecting your personal or brand style, we’ll cover the best practices to help your speakers shine on camera.
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The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.