Maximizing Marketing ROI with Derivative Content

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Presented by

Kate Jacobsen, Manager, Marketing Programs (TechTarget), and Emily Falconer, Marketing Programs Manager (TechTarget)

About this talk

Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing high-quality content across an increasing number of channels is challenging, especially if you’re operating with a reduced team or budget. Join members of TechTarget’s Marketing Programs team as they detail how an often-underutilized tactic, developing derivative content from existing assets, can improve a marketing team’s return on investment. You’ll come away with actionable best practices to help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.
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