Marketing Fails and Fixes: Content for Lead Generation

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Presented by

Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget)

About this talk

Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our next episode of “Fails & Fixes”, a webinar series that will help you better navigate the world of B2B marketing. In this live session, we’re talking all about content. A well crafted e-book, witty subject line, or clever product video can be like rocket fuel for your lead generation programs. We’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.
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