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Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

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Act-On Software, ReTargeter, Demandbase, BrightTALK
Webinars can generate healthy demand when sound strategy aligns with flawless execution. Join us for a live video roundtable with four seasoned marketers to learn their demand generation webinar strategies. Our panel has been asked to share how they create, distribute and measure their programs in 7 slides and 7 minutes.

Topics discussed:
- Creating a content strategy that generates an engaged audience
- Maximizing audience development across owned, earned, and paid sources
- Powering opportunity pipeline creation through lead management and sales enablement
- Achieving measurable results through integrated marketing

Panel includes:
- Atri Chatterjee, CMO at Act-On Software
- Hafez Adel, Sr. Director of Marketing at ReTargeter
- Shari Johnston, Director of Marketing at Demandbase
- David Pitta, Director of Marketing at BrightTALK
Nov 13 2012
45 mins
Live Video Roundtable: 4 Demand Generation Strategies Using Webinars
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  • Title: Live Video Roundtable: 4 Demand Generation Strategies Using Webinars
  • Live at: Nov 13 2012 4:00 pm
  • Presented by: Act-On Software, ReTargeter, Demandbase, BrightTALK
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