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Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

Webinars can generate healthy demand when sound strategy aligns with flawless execution. Join us for a live video roundtable with four seasoned marketers to learn their demand generation webinar strategies. Our panel has been asked to share how they create, distribute and measure their programs in 7 slides and 7 minutes.

Topics discussed:
- Creating a content strategy that generates an engaged audience
- Maximizing audience development across owned, earned, and paid sources
- Powering opportunity pipeline creation through lead management and sales enablement
- Achieving measurable results through integrated marketing

Panel includes:
- Atri Chatterjee, CMO at Act-On Software
- Hafez Adel, Sr. Director of Marketing at ReTargeter
- Shari Johnston, Director of Marketing at Demandbase
- David Pitta, Director of Marketing at BrightTALK
Recorded Nov 13 2012 45 mins
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Presented by
Act-On Software, ReTargeter, Demandbase, BrightTALK
Presentation preview: Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

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    Hana Abaza, VP Marketing at Uberflip & Dallas Jessup, Global Content Marketing Manager at BrightTALK
    Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.

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    Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:

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    Leaders from Acxiom, Communisis Data Intelligence, DST Applied Analytics and Hanson Wade will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
  • Creating Marketing Videos that Guarantee ROI Recorded: Jun 23 2016 46 mins
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    So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to purchase. You’re ready to make video content a part of your marketing plan, but what kind of video should you be making? And how will you get value from it?

    In this webinar we’ll be discussing the right formats of video to meet different marketing objectives, and how to best use the different videos you create to achieve ROI. Using case studies from BrightTALK Studios customers across industries, we’ll give you a practical framework to create successful videos that'll hit your KPIs.
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    Register today for your chance to learn:
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  • Underutilised Promotional Tactics to Increase Engagement Recorded: Jun 16 2016 31 mins
    Andrea Goodkind, Senior Marketing Manager at BrightTALK
    In the age of optimisation and testing, marketers are always looking for new ways to stand out from their competitors. Whether you’re focused on inbound or outbound marketing, there are numerous things you can do to create a better experience with your company to drive engagement -- and thus revenue.

    This short session will discuss some of the most underrated promotional tactics at your disposal to entice, engage and excite your prospects.
  • Actionable Takeaways to Nurture Prospects throughout the Buyer’s Journey Recorded: Jun 15 2016 34 mins
    Rob Arnold, Principal Analyst, Connected Work at Frost & Sullivan and Dallas Jessup, Content Marketing Manager at BrightTALK
    It can be difficult to get noticed among the over-abundance of content continuously marketed to B2B buyers. The best way to maximize your exposure and connect with your buyers is to offer easily discoverable, on-demand access to the most relevant resources. However, simply reaching prospects does not ensure they will successfully become a customer. Modern buyers are self-educating on purchase decisions at every stage of the sales funnel and have specific expectations throughout their journey (and career level).

    In this presentation Frost & Sullivan and BrightTALK will discuss:
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  • Professional Pursuits: Why People Participate in Online Communities Recorded: May 24 2016 47 mins
    Melanie Turek, VP of Connected Work Research & Nick Markwith, Senior Manager of Communities & Audience Growth at BrightTALK
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  • Meet the IT Visionary: Influencing IT's digital journey Recorded: May 24 2016 32 mins
    Kayleigh Thomas, Senior Specialist at Symantec & Joshua Downs, IT Community Manager at BrightTALK
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    Cameron Jahn, Director of Product Marketing & Dallas Jessup, Content Marketing Manager at BrightTALK
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    Tune in to discuss (and debate):
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Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: Live Video Roundtable: 4 Demand Generation Strategies Using Webinars
  • Live at: Nov 13 2012 4:00 pm
  • Presented by: Act-On Software, ReTargeter, Demandbase, BrightTALK
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