Build a Better Webinar: Developing a Series

Presented by

David Edwards, Senior Director, Product Management and Marketing (BrightTALK)

About this talk

Webinars are incredibly powerful tools for B2B marketers, but sometimes a single webinar isn’t enough to sufficiently cover your chosen topic. And, if you want to be seen as an expert on the subject, you’ll want to make sure you’re providing a comprehensive overview. In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk you through the value of developing a webinar series. From tips on topic selection to guidelines for branding your series, you’ll come away with actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.
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The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.