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B2B Video: How to Drive Audiences, Engagement & Insight

There are an increasing number of B2B organizations using videos to engage stakeholders and customers. What are the best ways to attract these audiences and encourage their involvement? What data could you also analyze to improve the content, audience experience and the optimization of the registration process? Attend to hear what the experts are saying about SEO, PPC advertising, social media and join the discussion around how you can get the best distributing your B2B video out there.
Recorded Nov 13 2012 45 mins
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Presented by
Lindley Gooden, Greenscreen; Eamonn Conway, BrightTALK; Jonny Bentwood, Edelman; Jeremy Spiller, White Hat Media
Presentation preview: B2B Video: How to Drive Audiences, Engagement & Insight

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    You'll learn:
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    Taylor Freitas, Marketing Programs Manager at BrightTALK
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  • GDPR Readiness for Marketers and General Counsel Recorded: Nov 22 2017 49 mins
    Tim Hickman, White & Case and David Pitta, BrightTALK
    The General Data Protection Regulation affects everything that any business does with personal data and applies on an entity-by-entity basis. Its May 2018 deadline and wide-sweeping changes are challenging Marketers and their General Counsel to understand how it affects business growth strategies.

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    We’ll also have BrightTALK’s CMO, David Pitta, to review:
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    Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional emails designed to deliver an engaged audience at the pace and scale of your webinar programs. Post event allows you to create pathways for your audience to explore additional content and your products, while also coordinating with qualification teams on direct outreach strategies.

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    - Transactional sends
    - Post-event follow-up tactics

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    Agenda and background (3 mins)

    Promotional strategies (7 mins)
    - Segmenting database for relevancy
    - Learnings on copy and design
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    Transactional sends (10 mins)
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    Post-event follow-up tactics (7 mins)
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    Spencer Waldron, Prezi’s European Regional Director
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    - Grow revenue inside target accounts

    Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
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    For this year’s BrightTALK Webinar Benchmarks Report, we analyzed more than 10,000 webinars to understand the key metrics behind top programs and how marketers are effectively using webinars to drive demand for their business.

    Join us for highlights and analysis from this year’s report, including:

    - Best practices for using webinars to drive stronger pipeline and nurture strategies
    - Suggested timelines for driving audience to your webinars
    - Tips for optimizing titles and abstracts to attract more relevant audiences
Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced host.

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  • Title: B2B Video: How to Drive Audiences, Engagement & Insight
  • Live at: Nov 13 2012 10:00 am
  • Presented by: Lindley Gooden, Greenscreen; Eamonn Conway, BrightTALK; Jonny Bentwood, Edelman; Jeremy Spiller, White Hat Media
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