Generative AI: Opportunities and Implications for Partner Marketing

Presented by

Cheryl Cook, SVP, Global Partner Marketing (Dell), and Michael Latchford, VP Partner Marketing (TechTarget)

About this talk

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future potential. But what does the GenAI revolution mean for B2B tech Partner Marketing and how can Partner Marketing leaders capitalize on this transformational opportunity? One visionary leading the charge is Cheryl Cook, Senior Vice President, Global Partner Marketing at Dell. She’s weaving GenAI into her strategy for delivering cutting-edge marketing tools, trainings, events, and MDF programs that help Dell’s partners grow, thrive, and win in today’s ever-changing environment. Listen in as Cheryl sits down with TechTarget’s Michael Latchford, General Manager & Vice President, Strategic Alliances & Partner Marketing Service to explore: -The opportunities recent GenAI innovations from Dell present to the partner ecosystem - Her vision for how GenAI will transform going to market with, through, and to partners - Lessons learned from early initiatives to pilot GenAI in Partner Marketing at Dell - Practical advice for Partner Marketers looking to adopt and drive quick wins with GenAI

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