Mapping B2B Content to Each Stage of the New Sales Funnel

Presented by

Kate Jacobsen, Manager, Marketing Programs, and Emily Falconer, Marketing Programs Manager (BrightTALK)

About this talk

Today’s buyers consume, on average, 12 pieces of content when researching a purchase. When producing relevant and valuable messaging is this critical, how do you create the right assets to address every prospective buyer’s needs at every stage? As the leading B2B webinar and video provider, the BrightTALK team has learned a thing or two about creating content that converts. Join us as we demonstrate how to build a well- balanced asset library that blends rich and static media throughout the buyer’s journey. We'll teach you to leverage different content types and demonstrate how to build a robust editorial calendar to create meaningful marketing touches as your buyers progress deeper down the sales funnel.
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