Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

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Presented by

Katie Graybeal, VP, TechTarget, and Corey DeFreese, Senior Director, Enterprise Strategy Group

About this talk

In today’s highly cluttered and competitive vendor landscape, marketing leaders need thoughtful strategies for customer engagement and retention. Without strong brand recognition and clear differentiation from your competitors, your customer relationships are likely at risk. Join us as Senior Director of Market Research, Corey DeFreese, and VP of Product Innovation, Research and Insights, Katie Graybeal, tap into TechTarget’s Media Consumption survey data to unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024. In this episode we’ll cover: -The realities of vendor loyalty today and the top reasons buyers switch vendors. -Understanding the real-time topics and trends that your buyers are engaging with, and how you can use these clues to shape your retention strategy. -Top purchase disruptors to be aware of and how to keep buyers satisfied. -Ways to use vendor loyalty insights to create a more effective content strategy.
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