Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process

Presented by

Katie Graybeal, VP, TechTarget, and Corey DeFreese, Senior Director, Enterprise Strategy Group

About this talk

As many marketing teams move away from MQL and lead-based demand gen models, the focus has shifted to understanding what drives an account and the unique buying teams within it. TechTarget’s latest Media Consumption survey data can serve as a helpful guide for marketing and sales leaders looking to better understand how role and function dynamics can affect content creation and outreach. Join us as Senior Director of Market Research, Corey DeFreese, and VP of Product Innovation, Research and Insights, Katie Graybeal, illuminate the path with actionable tips for marketing and sales leaders looking to break through in 2024. They’ll cover: -The latest insights on how job level, function and other factors should influence how you look to engage buyers throughout the buy cycle. -Ways Marketing can enrich content to better bridge the buyer-seller divide. -A behind-the-scenes look at how tech buyers actually conduct research and how you can leverage the resulting data and insights to reach your objectives.
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