Build a Better Webinar: Branding a Series

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Presented by

Nyekha Bennett, Art Director, BrightTALK

About this talk

When it comes to your webinar series, branding isn't merely slapping a logo on a slide and calling it a day. It's about creating an experience that resonates with your audience from the get-go. The moment your audience lays eyes on your series, they should feel like they've stumbled upon something special—a carefully curated experience that speaks to their needs. In this episode of BrightTALK’s Build a Better Webinar series, we'll delve into the art and science of visual branding. Learn why it's crucial for your webinar's success and how to craft a cohesive visual identity that speaks to your brand and content. From your webinar registration page to your follow-up emails, consistency is key. Because in the world of webinars, it's not just about what you say—it's about how you look while saying it.
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