DataLeaks 2013: The Holy Trinity of Demand Creation

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Presented by

Brian Stark, VP, Corporate Development, BrightTALK; David Pitta, Director of Demand Generation, BrightTALK

About this talk

In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three distinct elements required to deliver a successful webcasting program: Content, Distribution, and Insight. Having a unified "Substance, Essence, and Nature", namely the creation of demand, understanding and optimizing these three complimentary efforts is of paramount importance. This event is targeted at those who are tasked with creating, delivering, and analyzing webcasting programs for their organizations. In this webinar, we will address the following topics (among others): 1) What are the format trends in the webcasting industry (Audio, Video, and White-paper Attachments)? 2) What is the typical media mix (Owned, Earned, and Paid) for a webcasting program? 3) How are different distribution channels contributing to generating audiences? 4) How can I utilize the data from a webcasting platform to prioritize my sales activities?

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