Creating a Top Notch Content Marketing Program

Presented by

Patricia Page, Marketing Programme Manager BrightTALK & Quoc-Thai Dang, Demand Generation Marketing Manager, BrightTALK

About this talk

Running content marketing programs can be daunting, specifically for organizations that are running content marketing programs for the first time. This webinar will take you through the steps needed to launch and run a consistent stream of content through webinars and videos. As well as being littered with case studies and examples of 'top notch' programs this session will also share those much needed practical tips and quick wins to get you on your way to a successful program of events. Patricia Page, Marketing Programme Manager EMEA at BrightTALK, has been focused for the passed three years on initiating such content programmes and working with clients across finance and technology industries to help them develop their own content marketing plans with exceptional results. Quoc-Thai Dang, Demand Generation Marketing Manager, BrightTALK is focused on using webinars and videos to drive highly engaged sales-qualified leads for BrightTALK . He will be sharing his expertise and insights on how to target specific audiences for successful program outcomes.

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