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Get Better Results With Creative Content Marketing

Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.

This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.

Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.

He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.
Recorded Apr 12 2013 47 mins
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Lee Odden, TopRank Online Marketing and author, Optimize
Presentation preview: Get Better Results With Creative Content Marketing

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    ---

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    When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay.

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    Join Jeff Kunken and Nyekha Bennett as they host teammates Greg Johnson and Steve Madeja for a lively debate. And if you’ve ever embarked on a B2B video project, we’d love to hear your thoughts!

    ---
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  • Flip the Switch: Virtual events 101 Recorded: Jul 14 2020 61 mins
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    David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

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    Trent Warrick, Frank Hanley and MB Welch, BrightTALK
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    Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1)
    The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

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    Topics will include:
    - Pre and during COVID-19 - How priorities/strategies been impacted and/or changed.
    - How targets and expectations have shifted
    - What opportunities exist during these times
    - SoV>SoM and what past recessions have taught us
    - The impact on messaging and tactics
    - Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
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    Katie Lewis, VP of Sales NA, Paul Gilhooly, VP of Sales EMEA, David Pitta, CMO, BrightTALK
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    BrightTALK’s Sales leaders, Katie Lewis and Paul Gilhooly are teaming up with CMO, David Pitta to bring you expert insights that go beyond just the value of intent data, but ways it can complement existing marketing strategies. They will touch on measurable engagement and how BrightTALK’s Intent Data paired with the BrightTALK Insights tool can elevate your programs to drive unparalleled demand.
  • BrightTALK's 2020 Benchmarks Report Recorded: Apr 23 2020 63 mins
    Nick Markwith, Head of Communities, and David Pitta, CMO, (BrightTALK)
    We’ve analyzed a wealth of data, including the thousands of hours of webinar and video content on the BrightTALK platform, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. Join us to take a deep dive into webinar and video performance over the past year, and get direct access to the insight of BrightTALK’s more than 9 million users.

    Topics will include:
    - Insights on how, when, where, and why professionals consume webinar and video content
    - Implications for marketers on how to best reach and educate their audience
    - Benchmarks for establishing and measuring a successful webinar and video program
    - Best practices for driving demand through webinars, video and virtual events
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  • Live at: Apr 12 2013 12:00 pm
  • Presented by: Lee Odden, TopRank Online Marketing and author, Optimize
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